Krylon, the nation’s leading spray paint brand, needed to convey a technical innovation to a consumer DIY audience of men and women. Knowing from research that to try the new EZ Touch 360° tip is to love it, the agency enticed time-starved editors to attend a hands-on media event where they could feel the 360° difference. The event was considered by the client a “gold-mine in terms of helping us to get our message out and representing our brand to key media.” Learn more.

KraftMaid Cabinetry, the world’s largest cabinetry manufacturer and leading maker of semi-custom cabinetry was introducing a robust and complex new line of cabinetry. To communicate the Venicia advantage to their readers, home improvement editors needed to understand the differences between traditional, classic-frame and euro-style open-frame construction. The agency arranged a media tour in which client and agency met with 27 editors from 23 leading publications. Learn more.

MACtac®, a leading manufacturer of pressure sensitive adhesive products worldwide, was entering the competitive consumer DIY market for glues, tapes and adhesives with an all-new product, UGlu®. With an extremely limited budget, UGlu needed to get do-it-yourselfers of all kinds talking about the usefulness of a product they’d never seen before and didn’t know how to use. The agency guided the client to participate in a co-op media showcase, enabling them to meet with 16 editors in a single day in New York City. We coordinated with the client to create an eye-catching tabletop display and take-home demonstration packages that also were mailed to an extensive media list. Learn more.

Montefiore, one of Cleveland’s leading senior care centers, was completing an important phase of a $10 million expansion and renovation effort featuring a rehabilitation center unique among area nursing homes. The target audience was both trade and consumer: doctors, discharge planners, social workers and other hospital influencers plus the Jewish community and families in surrounding zip codes. Direct mailers and a press breakfast and facilities tour resulted in unprecedented coverage for Montefiore. Learn more.

North Coast Community Homes (NCCH) was founded to provide safe, comfortable and affordable housing in Northeast Ohio for individuals with mental retardation, mental illness and other disabilities. The local non-profit organization was holding its first fundraising gala. The agency supported the gala’s volunteer publicity committee by developing profiles of NCCH residents and other press materials and soliciting local media coverage. The non-profit’s aggressive fundraising goal was exceeded and awareness of NCCH and its mission was successfully increased. Learn more.