Through a variety of tactics including shipping of product samples to editors, entering industry award competitions, and meeting directly with the media, we make your new products known to your target audiences.

During our launch of Krylon's Fusion for Plastic®, consumers learned about the first product that could successfully spray paint plastic. More recently, editors at Meredith Publishing (home of Better Homes & Gardens and dozens of other home décor and DIY magazines) enjoyed a hands-on "Speed Date with Spray Paint" where they tried out other new spray paint products without leaving their headquarters.