At Prima, your projects and programs are accomplished by a network of writers, programmers, graphic designers, photographers and consultants led by Paula DePasquale, APR, principal. Prima teams work on a regional, national and even international level, either directly or through affiliation with the Public Relations, Boutiques International (PRBI) network. Our award-winning campaigns across the U.S. and Canada have garnered impressions tallied in the hundreds of millions.
Over the course of her career, Paula DePasquale has counseled clients targeting audiences from moms-to-be and consumer do-it-yourselfers to architects, designers, builders, contractors, chemists, engineers and other business decision-makers with products for automotive, industrial, marine, hardware, software and many other markets, including law, entertainment, transportation and health care.

The co-author of
the book
Speaking Magic, Paula holds a degree in English from Miami University.
A Cleveland-area native, she is accredited in public relations through the Public Relations Society of America (PRSA) and is a member of its elite Counselor's Academy.
Speaking Magic: Overcome your fear of speaking with easy-to-master, practical exercises.
A step-by-step program for becoming a more effective speaker. Perfect for business professionals who must address
any type of audience. Provides techniques for improving vocal skills, creating stage presence and
developing your own unique, dynamic speaking style.